“Success is where preparation and opportunity meet.” — Bobby Unser
You’ve sent out dozens—maybe even hundreds—of applications, but the responses are minimal. Your inbox is eerily quiet, and the rejections (or worse, the silence) are taking their toll. You start wondering: What am I doing wrong?
The truth is, job searching is more than just submitting applications and hoping for the best. In today’s competitive market, a strategic approach is essential. If your job search isn’t yielding results, don’t worry—you’re not alone. In this blog, we’ll break down five key reasons why your job search might not be working and, more importantly, how to fix it.
1. You’re Applying for Jobs the Wrong Way
The Problem:
Many job seekers rely too heavily on job boards like Indeed or LinkedIn Easy Apply, submitting the same CV to multiple listings without tailoring it. This ‘spray and pray’ method rarely works because applicant tracking systems (ATS) filter out generic applications.
The Fix:
• Quality over quantity – Instead of sending 50 generic applications, focus on 10 well-researched and tailored applications.
• Use the right keywords – Employers use ATS to scan for industry-specific terms. Customize your CV for each role using the job description as a guide.
• Go beyond job boards – Network on LinkedIn, reach out to hiring managers, and consider contacting recruitment agencies in your field.
Action Tip: Before hitting ‘submit,’ ask yourself: Does my CV directly reflect what this job is asking for? If not, tweak it before applying.
2. Your CV Isn’t Selling You Effectively
The Problem:
Recruiters spend an average of 6-8 seconds scanning a CV. If yours isn’t grabbing their attention instantly, it’s likely ending up in the rejection pile.
The Fix:
• Strong opening statement – Your personal statement should immediately highlight your key skills, experience, and what you bring to the table.
• Results-driven achievements – Don’t just list duties; showcase impact. Use metrics where possible (e.g., “Increased sales by 20%” or “Managed a team of 10”).
• Keep it concise – A cluttered or overly lengthy CV is a turn-off. Stick to two pages max with clear, structured formatting.
Action Tip: Run your CV through a tool like Jobscan to check if it’s ATS-optimized and aligned with your target job descriptions.
3. You’re Not Making the Most of LinkedIn
The Problem:
Having a LinkedIn profile isn’t enough—you need to actively use it. Many job seekers treat LinkedIn like an online CV rather than a networking platform.
The Fix:
• Optimise your LinkedIn profile – Ensure your headline, summary, and experience section are rich with industry keywords.
• Engage with content – Comment on industry posts, share insights, and demonstrate expertise to increase visibility.
• Network strategically – Connect with recruiters, hiring managers, and professionals in your industry. A personal message with a connection request goes a long way!
Action Tip: Post at least once a week—whether it’s sharing a thought, commenting on an article, or posting about your job search journey. The more active you are, the more visible you become.
4. You’re Not Preparing Properly for Interviews
The Problem:
Landing an interview is a great step, but if you’re not performing well in interviews, your job search will stall. Many candidates fail to prepare effectively, leading to nervous answers, vague responses, or lack of confidence.
The Fix:
• Use the STAR method – Structure your answers with Situation, Task, Action, and Result to keep them clear and impactful.
• Research common interview questions – Expect questions like “Tell me about yourself”, “What’s your greatest weakness?”, and behavioural questions related to the role.
• Practice aloud – Rehearse your responses in front of a mirror, record yourself, or work with a professional interview coach (like me!) for tailored feedback.
Action Tip: Before your next interview, prepare three strong success stories that highlight your skills and achievements. These can be adapted to multiple questions.
5. You’re Overlooking the Hidden Job Market
The Problem:
Did you know that 70-80% of jobs aren’t advertised? Many roles are filled through internal hires, referrals, and networking. If you’re only relying on job listings, you’re missing out on a huge portion of available opportunities.
The Fix:
• Tap into your network – Let people know you’re job searching. A simple LinkedIn post or reaching out to former colleagues can open doors.
• Attend industry events – Whether in person or virtual, networking events can connect you with decision-makers.
• Directly contact hiring managers – If there’s a company you want to work for, don’t wait for a job posting. Reach out with a strong value proposition about why you’d be a great fit.
Action Tip: Make a list of 10 target companies and start networking with employees there. This proactive approach can lead to hidden job opportunities.
Final Thoughts: Take Control of Your Job Search
If your job search isn’t working, it’s not a reflection of your worth—it just means your strategy needs adjusting. By optimizing your applications, improving your LinkedIn presence, preparing better for interviews, and tapping into the hidden job market, you’ll increase your chances of landing the right role.
Need expert help?
I specialise in interview coaching, CV optimization, and job search strategy. If you’re struggling with confidence, interview nerves, or crafting a winning CV, I can help you stand out.
Book a session today and let’s get you back on track toward your next career move!
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