1# How to customize your URL (attention to detail!).  There are still people that haven’t customized their URL (it’s a web address!) or don’t even know it’s possible. 

If you are going to send your URL (web address) by email, or include it on your CV, or on a business card, then you need to tidy up this link

2# Help to create an interesting HEADLINE. It’s more than a job title!  Some Job Titles are generic and vague. 

There’s so much more you could be sharing with everyone in a neat and concise way.  It’s like a mini digital business card that lets everyone know who you are and what you offer.

3# What to include in the ABOUT section. What you need to know!  This is one of the most important sections on LinkedIn to get right. 

It’s like your ‘shop window’ and what you display and how you present it are equally important.

4# Guidance on creating and adding achievements. It’s all about the results!  Knowledge alone isn’t powerful. 

You have to know what to do with the knowledge you have and Employers are now looking for candidates that get results! 

5# The importance of KEYWORDS and where they should be added. 

Everyone knows the importance of keywords, this isn’t new!  However, do you know what your keywords are and where to put them to get found by recruiters? 

Keywords are unlikely to be behaviours, so don’t waste precious key skills on soft skills.

6# Key skills and endorsements. Why they are important?  People miss these out altogether.  They don’t understand the benefits. 

Find out what you are missing out on by not adding key skills.